Our Story

A Personal Message from Kevin Donoghue, runner and CEO of Healthy Directions

“As a longtime runner and avid believer in a healthy lifestyle, I’m always looking out for natural ways to train hard and stay healthy, keeping myself and others going strong.

Now that I’m 45 I’m even more determined to keep in shape, and stay strong for a long time to come.

In my 12 years with Healthy Directions, I’ve learned to be skeptical. So when our research team discovered a new product aimed at improving muscle recovery, increasing stamina and supporting peak athletic performance, it sounded great, but I needed solid proof.

Frankly, I’ve seen far too many other nutritional supplement companies make wild claims about product benefits that just don’t live up to the hype, or ultimately have no research to support them.

But ARX was a revelation. With unique ingredients, clinical trials conducted specifically on the formula with world-class athletes, and truly impressive testimonials, I decided to give it a try myself.

Between you and me, I wasn’t expecting anything magical to happen, at least for a few weeks.

But surprisingly I started to notice a marked decrease in muscle soreness within a few days. I thought at first it was a placebo effect or wishful thinking, so I kept quiet about it. But each day I felt better and better. I was amazed.

I decided to put ARX to the test by ramping up my training and increasing the intensity of each workout. So, I picked up the pace of my runs and added miles to my rides, I increased resistance and intensity of the cardio machines, I added more weight to each set of reps and I shortened my rest time between sets.

I was shocked to wake up in the days after some punishing workouts and still, I felt fantastic. Further shock hit when I noticed that I was able to maintain a crisper pace on my training runs and feel stronger even at the end of my weightlifting workouts. Yet greater shock when I noticed I was sleeping better and waking up more refreshed. At that point, I said quite firmly to the team... WE HAVE TO TELL PEOPLE ABOUT THIS!

That’s how Faster Tomorrow was born. Today, the Faster Tomorrow team is dedicated to helping endurance athletes of all ages reach maximum levels of peak performance through science and nutrition. And ARX is just the beginning..."